If you are in marketing, or even if you are not, you probably would have been hearing a lot about Social Media Marketing and the thousand things that can be done under it, so today I want to talk about what Social Media Marketing is not. Here goes the list:
1. It is not about your ego
Yes it’s good to have a million fans on your Facebook page, but that’s not really a solid social media strategy is it? What’s more important is – “What will I do with this audience?” or “How will I keep them engaged?” Otherwise, its’ like organizing a party at your house and once everyone is there, you say “Umm, now what?” So it is not about your ego, it’s not only about the number of fans or followers you have on board, because if you keep that in mind, there is a huge possibility that you might end up wasting your resources.
2. It’s not everything
Once people understand the importance of social media marketing, they dive into it left, right and center, trying everything they can get their hands on and making it the center of their universe. But to be honest, social media is only one part of the entire journey. In a standard inbound marketing approach, this falls into the stage of attracting the audience, and there is a lot more to do after that.
3. It’s not free
Let’s put this straight once and for all, “Social Media is not free”. There, I said it. No, this doesn’t mean that you have to start paying to set up your Facebook pages or your Instagram profiles, what it means is that to really build an audience on your platforms, you need to pay – either in advertising or in building strong content, and at most of the occasions – even both. So it’s not really free anymore.So there you have it, these are the three things about what is not Social Media Marketing.